The Moab Chamber of Commerce was looking for a more modern look to their logo
The challenge with creating a new logo for the Moab Chamber is the nature of Moab being a tourist town. There were many logos that incorporated the famous arches that Moab is known for. We had a lot of fun creating this logo and the challenge that it offered. All the other logos were using the arch as the "O" in their logos, and we decided to create a sun with the arch silhouette to create the "O".